How will RBA certification benefit you?
The Retail Banking Academy produces certified, professional retail bankers who will be an asset to their bank and the industry worldwide. Academy certification marks you as someone who is committed to maintaining the highest standards of professionalism in your work.
Thousands of professional retail bankers from more than 80 countries are currently working towards RBA certification. Retail bankers enrolled in the programme come from banks that include:
Once you sign up to the RBA programme you will:
- Improve your career prospects with a unique certification;
- Achieve a competitive advantage over and above your peers;
- Become a recognised retail banking professional.
Unique benefits - our programme:
- Allows for practical implementation to achieve real improvement at an operational level and achievement of profitable growth
- Provides participants with a sound knowledge base and the tools to improve results significantly
- Allows you to measure your return on investment
- Provides participants with a common knowledge base leading to improved communication and faster learning
- Provides the tools to improve employee engagement
Certified Retail Bankers will be able to:
- Understand customer psychology and build enduring and profitable relationships with customers;
- Motivate and engage staff, which is critical to exceeding customer expectations;
- Deliver excellent service that will delight the customer;
- Analyse product profitability in order to focus on optimal value creation;
- Assess and manage the bank's risks;
- Have an understanding of key value drivers, KPIs and financial reports.
Dr Abdul Rahman (RBA Academic Director) and Michael Lafferty (RBA Co-chairman) present Philip King, Head of Retail Banking at ADIB, with his CRB certificate.
“This course has by far exceeded my expectations and equipped me with all I need to be instrumental in building a lasting bank brand equity. A holistic view of the entire retail operation is key for any passionate retail banker and that is exactly what this course offers”